# Activations

Activation is the process that allows marketers to personalize communication to users interested in your brand. <br> <ul> <li> **Funnel activation** &mdash; Create a funnel activation for each funnel stage. The activation exports to external marketing tools for campaigns or BI tools for analysis and reporting.</li> <li> **Segment activation** &mdash; Activate the segment data (export) to external tools for activities such as marketing campaigns, business analysis, and social media. Targets include Email Marketing Systems, Marketing Automation Systems, Advertising Platforms, CRM, ERP, Cloud Services, and SFTP.</li> </ul><br>_Known formerly as syndication in Audience Studio Legacy. You may continue to see syndication referenced in Treasure Data APIs._

## Retrieve list of activations recursively under a folder

 - [GET /audiences/{audienceId}/folders/{folderId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/segment_folders_syndications.md): Retrieve a list of activations (formerly syndications) recursively under a folder.

## Retrieve list of activations in segment

 - [GET /audiences/{audienceId}/segments/{segmentId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_index.md): Retrieve a list of activations (formerly syndications) associated with a segment.

## Create activation

 - [POST /audiences/{audienceId}/segments/{segmentId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_create.md): Create a new activation (formerly syndication).

## Retrieve activation by ID

 - [GET /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_show.md): Retrieve an activation (formerly syndication) based on its identifier.

## Update activation

 - [PUT /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_update.md): Update an activation (formerly syndication).

## Delete activation

 - [DELETE /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_delete.md): Delete an activation (formerly syndication).

## Run activation (legacy)

 - [POST /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}/run](https://td-public.redocly.app/apis/audience_api_v1/activations/syndications_run.md): Run an activation (formerly syndication).    _This endpoint is for Audience Studio legacy. For the latest Audience Studio, contact your Customer Success Representative._

## Retrieve list of activations in audience

 - [GET /audiences/{audienceId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/audience_syndications_index.md): Retrieve a list of activations (formerly syndications) associated with a parent segment ID and view their status and/or schedules.

## Retrieve list of activations

 - [GET /entities/segments/{segmentId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/activation_index.md): Retrieve a list of activations for a particular segment ID.

## Create activation

 - [POST /entities/segments/{segmentId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/activation_create.md): Create an activation (formerly syndication).

## Retrieve list of activations

 - [GET /entities/segments/{segmentId}/syndications/{id}](https://td-public.redocly.app/apis/audience_api_v1/activations/activation_show.md): Retrieve a list of activations for a segment ID.

## Update activation

 - [PATCH /entities/segments/{segmentId}/syndications/{id}](https://td-public.redocly.app/apis/audience_api_v1/activations/activation_update.md): Update an activation.

## Delete activation

 - [DELETE /entities/segments/{segmentId}/syndications/{id}](https://td-public.redocly.app/apis/audience_api_v1/activations/activation_delete.md): Delete an activation.

## Run activation

 - [POST /entities/segments/{segmentId}/syndications/{id}/run](https://td-public.redocly.app/apis/audience_api_v1/activations/paths/~1entities~1segments~1%7Bsegmentid%7D~1syndications~1%7Bid%7D~1run/post.md): Run an activation by specifying its ID and segment ID.

## Retrieve list of activations by parent segment

 - [GET /entities/parent_segments/{parentSegmentId}/syndications](https://td-public.redocly.app/apis/audience_api_v1/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1syndications/get.md): Retrieve a list of activations based on a parent segment.

## List of workflow project names

 - [GET /entities/parent_segments/{parentSegmentId}/user_defined_workflow_projects](https://td-public.redocly.app/apis/audience_api_v1/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1user_defined_workflow_projects/get.md): Returns a list of workflow project names

## List of workflow names

 - [GET /entities/parent_segments/{parentSegmentId}/user_defined_workflows](https://td-public.redocly.app/apis/audience_api_v1/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1user_defined_workflows/get.md): Returns a list of workflow names

## Number of matched activations

 - [GET /entities/parent_segments/{parentSegmentId}/matched_activations](https://td-public.redocly.app/apis/audience_api_v1/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1matched_activations/get.md): Return a number of matched activations